The Tentmakers

Setting your business up for success – Things you must do in 2018

Chikodi Abani

It’s a New Year and everyone seems busy penning down their New Year Resolutions. Business owners are also devising strategic means to boost sales and make more profit.

It’s a time to sit and reflect on the past year and see what can be done to make the present year a success. As a business owner, you want to set your business up for success. What do you intend to do differently this year?

To achieve a different result, you need to be willing to do things differently. It could be the way you assign tasks or the goals you set in place or even the marketing strategy you adopt.

In this article, I will share with you 5 ways to set your business up for success. This isn’t something you implement once and get a lasting success. No! It’s something you must be willing to implement occasionally to get your desired success.

 

Set SMART goals

Goals

What sets a business apart from another are the goals set in place. You can always distinguish between a successful business and a less successful one by the kind of goals they set.

One way to set your business up for success is to implement SMART goals. SMART is an acronym for Specific, Measurable, Attainable, Relevant and Time-based.

Can you spot the difference between the two goals? “Increase sales” and “Increase sales by 30% by the end of the year.”

To get to where you want to be, you first need to know where you’re going. Any business owner can set goals but many fail to set SMART goals.

Specific – Are your goals clearly defined? Do you know the why, what and how of your goals?

Measurable – Can you monitor and measure the progress of your goals?

Attainable –   Can these goals be attained?

Relevant – How relevant are these goals to the growth of your business?

Time-based – Do these goals have deadlines? How soon can they be met?

 

Engage on social media

Social Media

It’s no doubt that a lot of users are active on social media. Want to set your business up for success this year? Get active on social media!

A large number of the public are constantly on social media. As a business owner, it’s important you attract, reach out and engage your target audience on social media. It could be Twitter, Facebook, Instagram, YouTube or LinkedIn.

What better way to get your business out there than through social media? Everyone seems to be engaged in the social media world. Whether it’s Facebook, Instagram or Twitter, consumers are constantly searching their newsfeed for products and services so, use this opportunity to grow your business, promote brand awareness, make more money, reach a wider audience and in the long run achieve success.

However, you need to monitor which social media channel your target audience is active on. Facebook has a number of 1,870 million active users. Instagram has 600 and Twitter has 317. Just because Facebook has the highest doesn’t mean it’s your target audience preferred channel.

 

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