Startup Corner


Marketing Donut

Pricing a service can be trickier than pricing a product.
Getting it right means valuing your time and expertise and accurately weighing up customer perceptions.

There are many reasons why you might want to review your service prices – perhaps you have received an official accreditation, maybe your overheads have increased or you want to fund expansion of your business.

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Whatever the reason, you’ll need to plan carefully before you fix a new price for your offering.

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Identify the benefits of your business

“This does not mean you should slash your prices, however – set them too low and customers might think your service is inferior.” – Marketing Donut

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“You can charge more if you have built up loyal custom, offer a higher quality service or are seen as better than your rivals.” – Marketing Donut

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