Pricing a service can be trickier than pricing a product.
Getting it right means valuing your time and expertise and accurately weighing up customer perceptions.
There are many reasons why you might want to review your service prices – perhaps you have received an official accreditation, maybe your overheads have increased or you want to fund expansion of your business.Tweet
Whatever the reason, you’ll need to plan carefully before you fix a new price for your offering.
Identify the benefits of your businessTweet
“You can charge more if you have built up loyal custom, offer a higher quality service or are seen as better than your rivals.” – Marketing DonutTweet