Money Talks, Startup Corner

HOW TO PRICE YOUR SERVICE

Pricing a service can be trickier than pricing a product. Getting it right means valuing your time and expertise and accurately weighing up customer perceptions, says Afsheen Latif

Startup Corner

DIFFERENTIATING YOUR BUSINESS

BRAD SUGARS Some of the most successful businesses in the world have made their mark by articulating their unique capabilities. FedEx put itself on the map by guaranteeing packages would reach their destinations overnight. Domino's Pizza once promised to deliver hot pizza in 30 minutes or less. Burger King let you "have it your way."… Continue reading DIFFERENTIATING YOUR BUSINESS

Startup Corner

How to Leverage Online Communities to Grow Your Business

Steve Shideler, CEO of Fan Shop HQ, shares how he transformed two sports-related Facebook pages into an ecommerce company. Find or create a niche online community. See which online communities fit your niche and get involved in the conversations already happening. Shideler says you can then “start repurposing that content and using your voice behind… Continue reading How to Leverage Online Communities to Grow Your Business

Money Talks, Startup Corner

Be A Financial Improvement Specialist

I got this on WhatsApp. ----- “A single idea – the sudden flash of an idea – may be worth a million dollars.” (Robert Collier) In consultative selling, you position yourself as a consultant, an expert, an advisor, a helper and teacher in the sales situation. Above all, you position yourself as a problem solver.… Continue reading Be A Financial Improvement Specialist

Money Talks, Startup Corner

Dealing With Chronic Debtors

QUESTION: How do you deal with chronic debtors that owe and REFUSE to pay no matter how nicely you ask. Apparently, for some businesses, they are necessary evils? ANSWERS Temitope: What I am doing for those begging is to be paying bit by bit. Once your money is complete, you can take your goods not… Continue reading Dealing With Chronic Debtors